TUP Social Approval Pack

As a company adds products or businesses, the story can turn into a list. The buyer needs to see what the parts mean together.

Make the parts add up. As a company adds products or businesses, the story can turn into a list. The buyer needs to see what the parts mean together.

As a company adds products or businesses, the story can turn into a list. The buyer needs to see what the parts mean together.

As a company adds products or businesses, the story can turn into a list. The buyer needs to see what the parts mean together.

A list of services asks the buyer to do the joining. Name the job they need done, show how the parts work together, then give them a reason to choose.

Stop selling the menu. A list of services is not a story. What does the buyer need solved? Connect the parts around that job. Give the audience one reason to act. Swipe through the four steps.

A list of services asks the buyer to do the joining. Name the job they need done, show how the parts work together, then give them a reason to choose.

If your website or deck reads like a menu, can a new reader say what the whole company does? This week's four slides show a cleaner sequence.

Omegro's public case shows a broad acquisition story sharpened around enterprise asset management. The deck and website work use the same strategic idea, and the live homepage carries it into motion. https://www.theunspokenpitch.com/omegro

Omegro's portfolio needed one coherent story. The public case shows the message, deck and website working together: https://www.theunspokenpitch.com/omegro

Omegro's portfolio needed one coherent story. The public case shows the message, deck and website working together: https://www.theunspokenpitch.com/omegro

Omegro's portfolio needed one coherent story. The public case shows the message, deck and website working together: https://www.theunspokenpitch.com/omegro

A company can have strong products and still sound fragmented. I would start by naming the one commercial story those parts add up to.

A portfolio becomes easier to buy when every offer supports one clear commercial story. The buyer should see the whole before the menu of parts.

When the parts are explained separately, the buyer has to assemble the story. One clear category gives the detail somewhere to belong.

A useful first page shows how the offers connect before asking the reader to understand each one.

The buyer should be able to explain what the whole company does, not just repeat a list of services.

The menu is supporting detail. The main story is the buyer problem, the value of solving it and the decision that follows.

A long list of capabilities makes the reader compare items. A clear story helps them understand why the whole offer matters.

The best detail arrives after the reader understands the point. Otherwise every item competes for attention.

Before listing features or services, give the buyer a simple reason to keep reading.

I would not open with the menu. Start with the buyer problem and the change you make possible, then show which parts deliver it.

A portfolio story works when the group promise and the individual proof support each other.

Real before and after work makes the message change visible. The Omegro example shows how separate parts can support one category.

The group story should help the reader understand every company in the portfolio, not blur their differences.

Omegro had a portfolio of companies. The communication job was to make the group-level category clear while keeping the individual businesses real.

The Omegro case film uses real source slides to show the move from a collection of companies to one understandable group story.

Lead with the category the buyer can remember. Use the portfolio and capabilities as proof of that bigger story.

Lead with the category the buyer can remember. Use the portfolio and capabilities as proof of that bigger story.

Put the strongest proof beside the claim it supports. Do not make the reader search for the reason to believe.

Put the strongest proof beside the claim it supports. Do not make the reader search for the reason to believe.

Give page one to someone who missed the meeting. Ask what the company does, why it matters and what should happen next.

Give page one to someone who missed the meeting. Ask what the company does, why it matters and what should happen next.

The buyer should not have to assemble your story from separate parts. Show the whole, then let the detail support it.

The buyer should not have to assemble your story from separate parts. Show the whole, then let the detail support it.

The buyer should not have to assemble your story from separate parts. Show the whole, then let the detail support it.