Weekly social approval pack

The person who decides may never be in the room.

Your contact understands the pitch. Then they take it to a CFO, a board member or an investment partner. You are not there to rescue the explanation.

That is the real test of the deck.

Can someone repeat the problem, the value and the next decision after you leave?

If not, the presentation worked for the meeting but failed the sale.

I design for the second conversation.

The real audience may be the person you never meet.

Your contact understands the presentation. Then they carry it into another room, without you there to explain it.

Can they repeat the problem, the value and the next decision?

If not, the deck worked for the meeting but failed the sale.

The real audience may be the person you never meet.

Your internal champion has to carry the problem, value and next decision into another room. You will not be there to rescue the explanation.

Design for the second conversation.

The person who decides may never be in the room. Can your contact repeat the problem, the value and the next decision without you? That is the real test of a pitch.

The real audience may be the person you never meet. Your contact has to explain the problem, value and next decision without you in the room. If the story cannot survive that handover, the deck worked for the meeting but failed the sale.

A useful pitch gives the person carrying it internally something they can repeat. The problem. The value. The next decision. If the story only works while its author is in the room, it is not ready for the next room.

AI can give you twenty versions of a slide before lunch.

That is production.

The hard part is deciding what the audience needs to believe, what can disappear and which proof changes the decision.

AI is useful once the brief is sharp.

Without that judgement, it just helps you make confusion faster.

Use AI for speed. Keep the judgement human.

AI can give you twenty versions of a slide before lunch.

That is production.

The hard part is deciding what the audience needs to believe, what can disappear and which proof changes the decision.

AI is useful once the brief is sharp.

Without that judgement, it just helps you make confusion faster.

Use AI for speed. Keep the judgement human.

AI can give you twenty versions of a slide before lunch.

That is production.

The hard part is deciding what the audience needs to believe, what can disappear and which proof changes the decision.

AI is useful once the brief is sharp.

Without that judgement, it just helps you make confusion faster.

Use AI for speed. Keep the judgement human.

AI can make a slide. It cannot decide what matters. Where do you spend more time?

A. Producing versions
B. Deciding the message

AI can give you twenty versions of a slide before lunch. That is production. The hard part is deciding what the audience must believe, what can disappear and which proof changes the decision. Use AI for speed. Keep the judgement human.

AI is useful for exploring options. It is less useful when the team has not decided the message. More versions do not replace a clear brief. The value still comes from choosing the one belief the audience should carry out of the room.

Stork needed a seed pitch before it had meaningful KPIs.

The obvious response would have been to pad the deck with projections. We did something simpler.

We built the story around a real problem, a working product and a market Slack and Teams had already proved.

The result was a sharp, self-running crowdfunding story.

Early stage does not mean you have nothing to say. It means the argument has to work harder.

See the case study: https://theunspokenpitch.com/stork

Stork needed a seed pitch before it had meaningful KPIs.

The obvious response would have been to pad the deck with projections. We did something simpler.

We built the story around a real problem, a working product and a market Slack and Teams had already proved.

The result was a sharp, self-running crowdfunding story.

Early stage does not mean you have nothing to say. It means the argument has to work harder.

See the case study: https://theunspokenpitch.com/stork

Stork needed a seed pitch before it had meaningful KPIs.

The obvious response would have been to pad the deck with projections. We did something simpler.

We built the story around a real problem, a working product and a market Slack and Teams had already proved.

The result was a sharp, self-running crowdfunding story.

Early stage does not mean you have nothing to say. It means the argument has to work harder.

See the case study: https://theunspokenpitch.com/stork

No mature KPIs yet? Build the pitch around a real problem, a working product and a market someone else has already proved. See the Stork case study: https://theunspokenpitch.com/stork

Stork needed a seed pitch before it had mature KPIs. We built the story around a real problem, a working product and a market Slack and Teams had already proved. Early stage does not mean you have nothing to say. The argument just has to work harder.

The Stork case is a useful reminder for early-stage teams. You do not need to pretend you have mature-company numbers. Start with the real problem, show the product and borrow confidence from a market that is already proven.

Before you send a 40-slide deck for sign-off, send one paragraph: who it is for, what must change and why now. If that paragraph is fuzzy, the deck is not ready.

Before you send a 40-slide deck for sign-off, send one paragraph: who it is for, what must change and why now. If that paragraph is fuzzy, the deck is not ready.

Try a fifteen-minute deck audit. Read only the slide titles. Can you see one argument? Then open any three slides. Does each one prove its title? If not, the problem is structure before it is design.

Try a fifteen-minute deck audit. Read only the slide titles. Can you see one argument? Then open any three slides. Does each one prove its title? If not, the problem is structure before it is design.

We deliver native, editable PowerPoint. Not because software is the strategy. Because the team should own the story after we leave. No lock-in. No dependency. A presentation people can keep using.

We deliver native, editable PowerPoint. Not because software is the strategy. Because the team should own the story after we leave. No lock-in. No dependency. A presentation people can keep using.

Send me the slide AI keeps rewriting. Tell me who sees it and what they need to decide. I’ll tell you whether the problem is the wording, the structure or the brief.

Send me the slide AI keeps rewriting. Tell me who sees it and what they need to decide. I’ll tell you whether the problem is the wording, the structure or the brief.

Send me the slide AI keeps rewriting. Tell me who sees it and what they need to decide. I’ll tell you whether the problem is the wording, the structure or the brief.